Anthea Williams
I build AI products with character. Charles and Settle are in market now, both built end to end by me.
Founder of Steorra. Based in Sydney, Australia.
I have spent twenty years where commercial decisions meet people: PwC, the Business Council of Australia, and product leadership for AI ventures. I built my first AI platform, Aily, in 2020, before generative AI made the interface obvious; we were too early to commercialise, and I learned precisely what the technology was waiting for. It has arrived.
Everything I build turns on one conviction: as AI generation becomes abundant, judgement becomes the product. I prove it in the least glamorous, highest-trust problems I can find. Charles reads and runs the operational heart of a rent roll. Settle chases overdue invoices without wrecking the relationship. If character works there, it works anywhere.
I also write fiction. Character is a storyteller's craft, and judgement under consequence is what commerce demands. Building agents worth trusting takes both, and my background is exactly that pairing. I said a version of this future out loud on stage at the first Australian TEDx in 2011.
GAICD. BCom/Econ, University of Melbourne. Postgraduate Diploma in Music, AFTRS.
In market
Charles
Agentic property intelligence. Charles runs the operational heart of the rent roll, drafted with judgement and approved by a human. Deploying now in Perth.
See CharlesIn market
Settle
Receivables with a human memory. Settle recovers overdue invoices without burning bridges, firm on payment and gentle with people. For relationship-led small businesses and startups.
See SettleSelf-serve
Cielo
An AI product that helps you work out what you are genuinely built for. It works backward from who you are, not forward from a stated goal.
See CieloSelf-serve
The Conductor
A self-serve operating system for AI tools. Platform-specific editions, constitutional layers, and a session handoff protocol.
See The ConductorPublished on Substack
I write on AI product design, context architecture, agentic systems, and what it means to use AI with intention. Published on Substack.